within the Master of Arts program in business administra- tion, and a concentration in the nonthesis Master of Business Administration degree program. No graduate major may be completed without adequate coursework on the 6000 or higher level. For admission to the courses listed below, the student must have been admitted to the Graduate School and normally should have had undergraduate courses in fields pertinent to the graduate courses selected; or, where necessary, special arrangements may be made with the approval of the department chairman. For additional courses, please consult the Business Administration-General listing. MAR 6246-International Marketing (4) Prereq: MAR 6716. Analysis and strategies for marketing in the international environment. MAR 6346-Promotional Strategy and Planning (4) Prereq: MAR 6716. Stresses the development of integrated promotional objectives and strategy based upon a detailed analysis of the market and company. MAR 6506-Consumer Behavior (4) Theory and research in the behavioral and social sciences applied to individual and aggregate. behavior of consumers. MAR 6516-Public Policy Research in Marketing (4) Prereq: MAR 6506 and 6806 or equivalents, or consent of instructor. Analysis of regulatory and other public policy programs involving marketing practices which impact on the consumer. Emphasis on role of consumer research in resolution of public policy issues. MAR 6606-Marketing Decision Models (4) Prereq: MAR 6716, GEB 5756, MAR 6616, MAN 5055 or departmental approval. The development and implementation of model-based ap- proaches to marketing decision making. MAR 6616-Marketing Research for Managerial Decision Mak- ing (4) Prereq: MAR 6716 and GEB 5756. Examination of ap- proaches and methods of marketing research with particular attention given to the perspective of the marketing manager. MAR 6716-Problems and Methods in Marketing Management (3) Designed for MBA candidates. Prereq: ACC 5011, GEB 5756. Concepts and techniques for resolving marketing management problems through the case method. MAR 6717-Advanced Marketing Management (4) Prereq: MAR 6716. Advanced case course dealing with the wide range of strategic problems faced by the marketing manager. MAR 6806-Marketing Theories and Issues (4) Prereq: admis- sion to the Marketing M.A. program or consent of instructor. Advanced principles, theories, and problems in marketing. Func- tional and historical approaches stressing the scope and evolu- tion of the field of marketing. MAR 6905-Individual Work (1-4; max: 8) Prereq: consent of department. Reading and/or research in marketing. MAR 6910-Supervised Research (1-5) S/U. MAR 6933-Special Topics in Marketing (4) Prereq: consent of department. Selected topics in marketing management, research or theory. MAR 6940-Supervised Teaching (1-5) S/U. MAR 6971-Research for Master's Thesis (1-15) S/U. MAR 7507-Perspectives on Consumer Behavior (5) Prereq: MAR 6506 or equivalent, MAR 7622. An in-depth analysis of the field of consumer behavior. A variety of theoretical and methodological approaches will be critically examined through study of the marketing and consumer behavior literatures. Students will be required to develop an original research project. MAR 7518-Consumer Information Processing and Decision Making (5) Prereq: MAR 7622, MAR 7507 or consent of instruc- tor. In-depth treatment of consumer information processing and choice behavior as a function of psychological and environ- mental factors. Examines underlying concepts and theories of individual judgment and decision making and critically evaluates research in this area of consumer behavior. Students will be required to develop a research project. MAR 7622-Design of Marketing Research (4) Prereq: STA 4321, 4322 or equivalent, and consent of instructor. Approaches and philosophies of research in marketing. Emphasis on the design, execution, analysis and interpretation of experiments in marketing and consumer research. MATERIALS SCIENCE AND ENGINEERING / 103 MAR 7625-Advanced Statistical Analysis in Marketing Research (5) Prereq: STA 4321, 4322, MAR 7622 or approval of instructor. Introduction and application in marketing research of multivariate statistical analysis. Course considers theory and assumptions of analysis methods and their use in selected marketing applications. Students will be required to develop a project using computer-based statistical analysis packages. MAR 7627-Subjective Measurement in Marketing and Survey Research (4) Prereq: STA 4321, STA 4322 or equivalent and con- sent of instructor. Survey research design; unidimensional measurement including questionnaire methods, reliability, validity, comparative and categorical judgment; multidimen- sional scaling of consumer perception and preference. MAR 7628-Multidimensional Scaling for Marketing and Societal Analysis (4) Prereq: STA 4321, 4322 or equivalent. MAR 7627 or approval of instructor. Derivation of utilities from preferential choices; measurement of spatial attributes underly- ing utility; principal components and distance decompositions; scaling categorical judgments in survey research. MAR 7639-Workshop in Marketing Research (3; max: 9) SPrereq: departmental approval. In-depth analysis of current research topics in marketing. Emphasis on research programs of leading scholars in the field. Students critically appraise the rationale, strengths, and weaknesses of each study. MAR 7980-Research for Doctoral Dissertation (1-15) S/U. MATERIALS SCIENCE AND ENGINEERING College of Engineering GRADUATE FACULTY 1982-83 Chairman: E. D. Verink, Jr. Graduate Coordinator: R. E. Reed-Hill. Distinguished Service Professor: F. N. Rhines. Professors: C. L. Beatty; R. T. DeHoff; E. P. Goldberg; R. W. Gould; L. L. Hench; P. H. Holloway; J. J. Hren; R. E. Hummel; H. A. Mohammed; G. Y. Onoda, Jr.; R. E. Reed-Hill; E. D. Verink, Jr.; E. D. Whitney. Associate Pro- fessors: G. J. Abbaschian; J. R. Ambrose; C. D. Batich; B. M. Moudgil. Assistant Professors: B. L. Adams; R. G. Connell, Jr.; M. D. Sacks. Associate Engineer: S. R. Bates. The Department of Materials Science and Engineering offers the Master of Science, Master of Engineering, Doc- tor of Philosophy, and the Engineer degrees. Degrees may be obtained with specialization in metals and alloys, ceramic and polymeric materials. Specific areas of concentration within the department include biomaterials, corrosion, diffusion, mechanical behavior, quantitative microscopy, mineral processing, reaction kinetics in the solid state, and structural analysis. The minimum requirement for admission to the pro- gram is a bachelor's degree in materials science and engineering or in a related field. Graduate students who can present the prerequisites for graduate courses without having to take more than 12 credits in advanced undergraduate courses will be considered to have fulfilled this requirement. CHM 5272-The Organic Chemistry of Polymers (3) Classifica- tion of polymerization types and mechanisms from a mechanistic, organic point of view. The structure of synthetic and natural polymers and polyelectrolytes. Reactions of polymers. Practical synthetic methods of polymer preparation. CHM 5511-The Physics and Physical Chemistry of Polymers (3) The structure, configuration, conformation, and thermo- dynamics of polymer solutions, gels, and solids. Mechanical, optical, and theological properties of plastics and rubbers. Demonstration of experimental methods. EMA 5106-Vacuum Science and Technology (3) Prereq: CHM 2040, PHY 3123, MAP 3302, or consent of instructor. Introduc- tion to the generation and use of vacuum for scientific research and industrial production. Kinetic theory of gases discussed as necessary to understand vacuum phenomena. Description of