100 / FIELDS OF INSTRUCTION Prerequisite for admission is an approved bachelor's degree in a communication field. The student who does not hold a degree in a field preparatory to the specializa- tion or who does not have preparation deemed adequate in the social sciences and humanities will be required to take courses beyond the minimal degree requirements as determined by the graduate division of the college. For American students, these requirements will include a full span of American history, federal government, state and local government, and introductory economics. Each student must follow curricular regulations of the college in effect at the time of his or her entrance to the program. He or she also must adhere to a degree plan approved by the student's adviser and the college's graduate committee. The student must complete this plan one month after starting in the program and must ob- tain approval of any changes desired. To continue enrollment in the program, a student must maintain a grade average of 3.0 in all work undertaken. ADV 6503-Creative Advertising Strategy and Consumer Behavior (3) Findings of the social sciences as guides for deci- sions in creative advertising planning; effects of consumer behavior concepts in shaping advertising message content and improving media selection. ADV 6504-Advertising Research Problems (3) Testing adver- tising appeals and efficiency, market analysis, consumer analysis. ADV 6602-Advertising/Public Relations Management (3) Ap- plications of management theory and practice to solving adver- tising and public relations problems through effective decision making. ADV 6945-Advertising Workshop I (3) Coreq: ADV 6946C. Intensive instruction in theory to prepare student for advanced graduate courses in advertising. Not open to those with undergraduate degree in advertising. ADV 6946-Advertising Workshop II (3) Coreq: ADV 6945. In- tensive instruction in skills to prepare student for advanced graduate courses in advertising. Not open to those with undergraduate degree in advertising. CPM 6315-Advanced Research Methods (2) Prereq: MMC 6421 andSTA 6166 or equivalent. Scientific method, measure- ment, analysis. COM 6940-Supervised Teaching (1-5) S/U. FIL 6101-Advanced Radio, Television, and Film Writing (3) Prereq: consent of instructor. Forms, techniques, and types of writing as they applied to radio, television, and film. JOU 6190-Seminar in Problems of News Gathering and Presentation (3) Internal problems of news media operation. Status of personnel, effects of technological developments, news, decision making, defining objectivity, improving news coverage. JOU 6195C-Advanced Reporting Workshop (6) Advanced study in sociological apsects of reporting: With evaluation of its impact on society. Hands-on experience with the tools of such reporting. JOU 6501-Newspaper Production and Management (3) Newspaper business management, good will, budgets, account- ing, labor problems, taxes, legal questions, postal regulations, newspaper promotion, circulation, advertising problems, weekly and small daily publishing. JOU 6891-Seminar in Journalism Teaching (3) Research and training for journalism teaching and supervision of student publications. JOU 6892-Seminar in Journalism as Literature (2) Analysis. of mass media writing, broadcast programs, and graphics to assess their merits both as journalism and as art. Various periods studied, with emphasis on the 20th century. MMC 6202-Seminar in Legal Problems, of Mass Communica- tion (2) Current problems confronting mass media in such areas as constitutional interpretation, conflicts between media and the rights of others, regulation, the nature of jurisprudence. MMC 6303-International Communication I (2) Analysis and comparison of print and electronic communications systems among nations and cultures, barriers and stimuli to international communication, mass media in national development. MMC 6304-International Communication II (2) Prereq: MMC 6303. Specialized or regional aspects of international com- munication; in-depth investigation by students of particular con- cepts and research literature presented in MMC 6303. MMC 6400-Mass Communication Theory (3) Structure, con- tent, process, effects of communication; contributions of other disciplines to knowledge about the process, e.g., semantics, linguistics, learning theory; barriers to effective communication; use of research concepts. MMC 6421-Research Methods in Mass Communication (3) Introduction to experiments, surveys, content analysis; sampling and measurement. Laboratory applications. MMC 6560-Seminar in History of Mass Communication (2) Reading, critical study, and advanced investigative report on an approved research subject. MMC 6660-Seminar in Mass Communication and Society (3) Rights, responsibilities, ethics of communication media; govern- ment and communication media; economic, political, social determinants of the character and content of mass communication. MMC 6905-Individual Work (1-5; max: 10) Reading or research course in areas of mass communication needed by graduate students. MMC 6910-Supervised Research (1-5) S/U. MMC 6920-Communication Proseminar (1) Introduction to graduate study in the College of journalism and Communica- tions: procedures, resources, personnel. Required at beginning of each student's program. S/U. MMC 6936-Special Topics in Mass Communication (1-3; max: 8) Prereq: consent of instructor or graduate adviser. MMC 6949-Professional Internship (5) Prereq: completion of courses in media management or reporting sequence. Coreq: MMC6265. Training in an approved mass media office; instruc- tor receives reports from on-site supervisor, minimum of 40 hours of work per week. S/U. MMC 6955-Terminal Project (1-10) Prereq: completion of courses in media management or reporting sequence. Coreq: MMC 6949. Investigation of a professional problem in lieu of a thesis; student must produce a study report or a creative work acceptable to the supervisory committee. MMC 6971-Research for Master's Thesis (1-15) S/U. PUR 6934-Problems in Public Relations (3) Specialized areas in public relations, case studies, community relations, analysis of public relations problems in the light of public relations and other communication theory. PUR 6945-Public Relations Workshop I (3) Coreq: PUR 6946C, Intensive instruction in theory to prepare student for advanced courses in public relations. Not open to those with undergraduate degree in public relations. PUR 6946-Public Relations Workshop II (3) Coreq: PUR 6945C. Intensive instruction in skills to prepare student for ad- vanced courses in public relations. Not dpen to those with undergraduate degree in public relations. RTV 6503-Broadcast Program and Production Problems (3) Lecture and laboratory in planning and production of complex programs. RTV 6601-Radio and Television in Education (3) The broad- cast media in public school education and adult education; cur- rent. usages in direct and indirect teaching and continuing education. RTV 6801-Broadcast Station Management (3) Station organiza- tion, operational policies, market research, programming policy, network affiliation, federal and state regulations governing the broadcast industry, FFC procedures. RTV 6945C-Broadcast News Workshop (6) Intensive instruc- tion in theory and skills to prepare student for advanced graduate courses in broadcasting. Not open to those with undergraduate degree in broadcasting. RTV 6946C-Broadcast Production Workshop (6) Intensive in- struction in theory and skills to prepare student for advanced graduate courses in broadcasting. Not open to those with undergraduate degree in broadcasting. CENTER FOR LATIN AMERICAN STUDIES College of Liberal Arts and Sciences GRADUATE FACULTY 1982-83 Director: H. I. Safa. Associate Director & Graduate Coor- dinator: T. L. McCoy. Graduate Research Professors: A. F.