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TABLE 56.--Percent of Chocolate Milk Sales Sold in Various Type Packages,
 April and October 1959

 a* b c d: e
 Package Type Northwest Northeast Central Tampa Bay Southeast

 ......------...---Percent.L
Glass Bottles:
 Gallon 15.67 ................
 Half Gallon .... 100.00 .... .... 1.64
 Quart .... .... .... .... 33.95
 Pint .... .... .... .... 0.41
 Half Pint ...... .........
 All Glass 15.67 100.00 .... .... 36.00

Paper Cartons:
 Half Gallon .... ... ..........
 Quart 44.52 .... 44.41 23.40 27.31
 Pint 26.12 .... 37.77 20.54 21.01
 Half Pint 13.69 .... 17.18 2.53 15.31
 All Paper 84.33 .... 99.36 46.47 63.63

Dispenser Cans:
 Five Gallon ... .... 0.64 53.53 0.37

 Total 100.00 100.00 100.00 100.00 100.00


 Source: Records of individual firms.

 aBased on schedules from 8 plants handling
chocolate milk sales in the market area.

 bBased on schedules from 4 plants handling
chocolate milk sales in the market area.

 cBased on schedules from 4 plants handling
chocolate milk sales in the market area.

 dBased on schedules from 6 plants handling
chocolate milk sales in the market area.

 eBased on schedules from 2 plants handling
chocolate milk sales in the market area.


4.72 percent of total


78.72 percent of total


47.67 percent of total


100 percent of total


100 percent of total