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TABLE 49.--Average Daily Fluid Milk By-Products, Sales and
 of Processing and Distributing Firms, April and October
 Central Florida Market Area


Market Share
1959,


 Size of Firm
Product : Seofm. All Firms
 SSmall : Medium Large
 *,u -


Number of Firms Handling


Skim Milk
Buttermilk
Chocolate Milk
Chocolate Drink
Heavy Cream
Light Cream
Half and Half
Cottage Cheese


Skim Milk
Buttermilk
Chocolate Milk
Chocolate Drink
Heavy Cream
Light Cream
Half and Half
Cottage Cheese


Skim Milk
Buttermilk
Chocolate Milk
Chocolate Drink
Heavy Cream
Light Cream
Half and Half
Cottage Cheese


Average Daily Sales--Gallons


(lbs.)


 476
 879
 343
 456
 47
 162
 165
1,518 (Ibs.)


1,251
1,124

 765
 98
 174
 120
2,828 (lbs.)


Share of Market--Percent


3.74
3.84
23.26
4.23
5.23
2.61
3.06
0.89


26.53
42.20
76.74
35.76
30.72
46.95
56.12
34.61


69.73
53.96

60.01
64.05
50.44
40.82
64.50


Source: Records of individual firms.


(Ibs.)


1,794
2,083
 447
1,275
 153
 345
 294
4,385


100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0


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