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TABLE 48.--Average Daily Fluid Milk By-Products Sales and Market Share
 of Processing and Distributing Firms, April and October 1959,
 Tampa Bay Market Area

 Size of Firm
 Product : All Firms
 Small Medium Large


Number of Firms Handling


Skim Milk
Buttermilk
Chocolate Milk
Chocolate Drink
Heavy Cream
Light Cream
Half and Half
Cottage Cheese


Skim Milk
Buttermilk
Chocolate Milk
Chocolate Drink
Heavy Cream
Light Cream
Half and Half
Cottage Cheese


Skim Milk
Buttermilk
Chocolate Milk
Chocolate Drink
Heavy Cream
Light Cream
Half and Half
Cottage Cheese


Average Daily Sales--Gallons


119
180
39
146
35
35
33
88


(lbs.)


1,041
 644
 64
 408
 127
 147
 194
 813 (Ibs.)


3,257
2,868
 68
1,560
 134
 590
 874
7,488 (lbs.)


4,417
3,692
 171
2,114
 296
 772
1,101
8,389 (Ibs.)


Share of Market--Percent


2.69
4.88
22.81
6.91
11.82
4.53
3.00
1.05


23.56
17.44
37.43
19.30
42.90
19.04
17.62
9.69


73.75
77.68
39.76
73.79
45.28
76.43
79.38
89.26


100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0


Source: Records of individual firms.