APPENDIX B


 SIZE CHARACTERISITCS OF FLUID MILK
 PROCESSING AND DISTRIBUTING FIRMS


TABLE 47.--Average Daily Fluid Milk By-Products 'ales and Market Share
 of Processing and Distributing Firms, April and October 1959,
 Northwest Florida Market Area

 Size of Firm
 Product All Firms
 Small Mealum Large

 Number of Firms Handling
Skim Milk 3 5 ... 8
Buttermilk 3 5 ... 8
Chocolate Milk 1 1 ... 2
Chocolate Drink 2 5 ... 7
Heavy Cream 1 5 ... 6
Light Cream 2 4 ... 6
Half and Half 1 5 ... 6
Cottage Cheese 2 4 ... 6


Average Daily Sales--Gallons


Skim Milk
Buttermilk
Chocolate Milk
Chocolate Drink
Heavy Cream
Light Cream
Half and Half
Cottage Cheese


Skim Milk
Buttermilk
Chocolate Milk
Chocolate Drink
Heavy Cream
Light Cream
Half and Half
Cottage Cheese


(lbs.)


1,045
1,956
 295
1,074
 87
 73
 255
1,727 (Ibs.)


Share of Market--Percent


14.41
8.90
7.52
6.04
10.30
23.95
1.54
4.48


85.59
91.10
92.48
93.96
89.70
76.05
98.46
95.52


Source: Records of individual firms.


-104-


(Ibs.)


1,221
2,147
 319
1,143
 97
 96
 259
1,808


100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0


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