-95-


remain near current levels.


TABLE 42.--Potential Demand for Fluid Milk in Florida Markets, Projected
 to 1970, by Market Areas

 Consump-
 Milk 1970 Projected tion of Total 1970 Potential
Marketing Population Fluid Consump- Aggregate Demand
 Area Milk per tion
 Webb Little Capita 1959 Webb Little

 Number Pounds Million Million Pounds
 P--ounds
Northwest 785,200 721,300 210.9 126.2 165.6 152.1
Northeast 932,750 942,700 214.5 152,4 200.1 202.2
Central 1,186,900 1,457,000 207.2 187.4 245.9 301.4
Tampa Bay 1,416,350 1,578,400 256.9 277.2 363.9 404.6
Southeast 2,178,800 2,442,600 265.6 440.8 578.7 647.4
 Florida 6,500,000 7,142,000 239.1 1,184.0 1,554.2 1,707.7


 Source: John N. Webb, "The Prospects for Population Growth in
Florida, 1960-1970," paper presented at the University of Florida-Rollins
College Seminar on Florida's Resources for Future Growth, Ft. Lauderdale,
Florida, December 8, 1960. Also Arthur D. Little, Inc., Review of Major
Segments of the Florida Economy (Cambridge, Massachusetts: April 1960).