TABLE 40.--Total Population, 1960, and Estimated Population, 1970, by Market Areas

 1970 Population
 Milk 1960 Population
Marketing Webb Estimatea Little Estimate
Area Percent
 Number of Number Increase Number Percent Increase
 Total of Total


Northwest 598,336 12.1 785,200 186,864 721,300 10.1 122,964
Northeast 710,282 14.4 932,750 222,468 942,700 13.2 232,418
Central 904,111 18.3 1,186,900 282,789 1,457,000 20.4 552,889
Tampa Bay 1,079;030 21.7 1,416,350 337,320 1,578,400 22.1 499,370
Southeast 1,659,801 33.5 2,178,800 518,999 2,442,600 34.2 782,799

 Florida 4,951,560 100.0 6,500,000 1,548,440 7,142,000 100.0 2,190,440


 Source: U. S. Bureau of the Census, U. S. Census of Population: 1960, Number of Inhabitants,
Florida (Washington, D. C.: U. S. Government Printing Office, 1961) Final Report PC(1)-11A. Also,
John N. Webb, "The Prospects for Population Growth in Florida, 1960-1970," paper presented at the
University of Florida-Rollins College Seminar on Florida's Resources for Future Growth, Ft. Lauder-
dale, Florida, December 8, 1960, and Arthur D. Little, Inc., Review of Major Segments of the Florida
Economy (Cambridge, Massachusetts: April 1960) p. 4.

 amusing 1960 ratio of area population to total in State as remaining constant to 1970.