-86-


 Amount of sales in each county in various marketingareas was added
to obtain the total consumption of fluid milk products in each market.
This was compared with amount of milk produced in the area to obtain a
production-consumption balance. These data are shown for the months of
October and April 1959 in Table 39. Fluid milk production exceeded the
total consumption of fluid milk products in two of the five milk market-
ing areas. In Northeast Florida, the net balance was 6,267,000 pounds
or 24.7 percent.-4/ In the Tampa Bay area production exceeded consumption
by 581,000 pounds or only 1.3 percent above the consumption of fluid milk
products.

 The areas in which consumption fluid milk products was more than
production were Southeast, 6.2 percent; Northeast, 3.1 percent; and
Central Florida, 1.2 percent. For the State as a whole, consumption ex-
ceeded production of milk during April and October 1959 by 2,069,000
pounds or 1.0 percent. To the extent that the production of fluid milk
and consumption of fluid milk products in Florida in April and October
1959 wererepresentative of the average relationship, a net negative
balance should have existed for the year 1959. This is borne out by
data of the Dairy Division of the Florida State Department of Agri-
culture, which show that 46,353,000 pounds of fluid whole milk were im-
ported into the State during 1959.55/

















 54/ A large positive net balance would be expected in the North-
 east area between production of milk and consumption of fluid milk pro-
 ducts. During April and October 1959, firms in the area moved 18.9 per-
 cent of the volume processed into other market areas for distribution.
 Local producers also shipped 6.6 percent of their production to pro-
 cessing plants in other areas.

 55/ Florida State Marketing Bureau, Annual Agricultural Statistical
 Summary, 1959-60 Season (Jacksonville, Florida: Florida State Marketing
 Bureau, November 1960) p. 167. Milk from regular producers in Alabama is
 not included in their total.