-83-


Of this amount, 85,000 pounds or 5.1 percent were marketed in other areas.
These sales were in two adjacent counties in the Central Florida market.


 Southeast Area.--As was found previously for fluid milk products,
sales of manufactured milk products in Southeast Florida exceeded any
other area by a considerable amount. Total sales by all firms operating
in the market were 2,845,000 pounds. Milk distributors within the area
marketed locally 2,840,000 pounds of cottage cheese and ice cream during
the two months. This was 95.8 percent of their total sales of these pro-
ducts in all areas and 99.8 percent of total sales of manufactured pro-
ducts by all Florida fluid milk distribution firms in Southeast Florida.
In summarizing the data on movement into and out of Southeast Florida in
Table 38, it is shown that sales in other markets by local firms exceeded
sales within the Southeast area originating outside the market.

 The volume marketed in each county by Southeast Florida firms is
presented in Figure 19. As was true for fluid milk products, no manu-
factured items were sold by local dairies in the three counties west of
Lake Okeechobee--Collier, Glades and Hardee.


 Fluid Milk Production-Consumption Balance in
 Florida Markets, April and October 1959

 Grade A fluid milk produced in Florida normally is used only for
fluid milk products. During periods of surplus of supply over consump-
tion of fluid milk products, some may be used in the manufacture of ice
cream and cottage cheese. These products normally are purchased in com-
pletely processed form or are processed locally using dairy ingredients
purchased out of the State,

 There were seasonal patterns in both fluid milk production and
consumption in each milk marketing area of the State (Figure 20).53/
Similar patterns in production and consumption occurred in the Central,
Tampa Bay and Southeast milk marketing areas. High consumption months
were December through March; low consumption months were June, July and
August. Consumption rose rapidly from September through December. Pro-
duction generally lagged the change in consumption, both upward and down-
ward, by about one month. The monthly consumption-production pattern in
Northeast Florida bhre little resemblance to the other three areas.
Seasonal patterns were also more difficult to discern. In general,
changes in production and consumption were in similar directions, but
rather wide differences existed in most months.


 53/ Data for 1959 production and consumption by month were not
available for Northwest Florida.