-79-


 Northeast Area.--Total sales within Northeast Florida were
1,259,000 pounds of cottage cheese and ice cream (Table 38). Of this
amount, local firms accounted for 99.0 percent. The data show that only
minor amounts of product were sold in the local area by out-of-market
dairies. Of the total sales in the market, 1.0 percent originated in
Northwest Florida. The volume marketed by counties, by firms located in
Northeast Florida, is given in Figure 16. Slightly less than three-
fourths (74.9 percent) of sales within the area were in Duval County. It
can be observed from the sales area map that no sales were recorded in
four counties (each largely rural) within the local area.

 Dairy firms located in Northeast Florida distributed a total of
1,762,000 pounds of manufactured milk products in the months for which
data were obtained. Within the area, local distributors marketed 70.8
percent of their total volume and the remainder, 29.2 percent, was sold
in Central Florida. Fewer counties in the Central Florida market were
served with manufactured products than with fluid milk products.


 Central Area.--A larger portion of total sales of manufactured
milk products in Central Florida originated outside the area than was
true for any other Florida market. Total sales were 1,103,000 pounds;
local dairies marketed only 503,000 pounds in the area (Table 38). The
combined volume distributed by Northeast and Tampa Bay fluid milk pro-
ducts processors was 600,000 pounds. Volume of products sold in other
areas by Central Florida firms was also small--only 7,000 pounds or
1.4 percent of their total marketing for April and October 1959. The
sales by county for local dairies is given in Figure 17. In those
counties in which Northeast Florida firms as well as local firms oper-
ated, Northeast Florida firms sold more manufactured products than local
firms except in Orange County.


 Tampa Bay Area.--The total amount of non-fluid milk products dis-
 tributed in Tampa Bay by all Florida dairies operating in the area was
 1,695,000 pounds for the two months. As shown by the data in Table 38,
 local firms supplied 92.5 percent and out-of-area dairies the balance--
 7.4 percent was from Southeast and 0.1 percent from Central Florida.
 Total sales for all firms in the area slightly exceeded the volume dis-
 tributed by Tampa Bay dairies in both local and other markets.

 The combined volume of marketing by area firms in Pinellas and
 Hillsborough counties was 79.8 percent of their total volume in all mar-
 kets and 84.1 percent of local area sales. In Figure 18, the sales
 volume of local firms is given by county in the period for which infor-
 mation was obtained.

 Dairy plants in the Tampa Bay area distributed a total volume of
 1,652,000 pounds of manufactured dairy products in April and October 1959.