-75-


two counties in Central Florida which accounted for 4.7 percent of total
sales, and two in Southeastern Florida which accounted for 0.5 percent
of sales.


 Southeast Area.--The amounts of fluid milk products sold by pro-
cessors and distributors in Southeast Florida were the highest of any
market in the State in April and October 1959. Total sales were
73,472,000 pounds. Of this amount, local dairies accounted for
73,057,000 pounds, which was 99.4 percent of the total. The balance of
0.6 percent, 415,000 pounds, was marketed by firms located in the Tampa
Bay and Central areas (Table 37).

 Local firms distributed in eight of eleven counties in the area
and one county in the Tampa Bay market (Figure 14). Total volume.of
products distributed was 74,121,000 pounds of which 98.6 percent was in
the local market, and the balance, 1.4 percent, in out-of-area markets.
Within the area, Dade County accounted for 57.7 percent of sales.
Combined sales in Dade, Broward and Palm Beach counties were 64,873,000
pounds, or 88.3 percent of total market consumption of fluid milk
products.


 Amount and Source of Manufactured Milk Products Sold.--Dairy firms
handling fluid milk products also sold 7,470,000 pounds of non-fluid milk
products. These data do not include sales of non-fluid milk products in
the State by firms not handling fluid milk products. Therefore, total
sales within an area of all fluid milk firms, located in and out of the
market, cannot be considered as the total market consumption. Other
dairy firms specializing in the distribution of cottage chesse, sour
cream, yoghurt and ice cream operated in the market. No data were ob-
tained from these sources.52/


 Northwest Area.--Sales of cottage cheese and ice cream, the
principal manufactured milk products handled by fluid milk distributors,
amounted to 367,000 pounds in Northwest Florida. Firms in the area also
sold 201,000 pounds in Alabama, or 34.7 percent of their total sales
volume. An additional 12,000 pounds, or 2.0 percent, was sold in the
Northeast market (Table 38).

 No sales of manufactured milk products were made in the market by
fluid milk distributing firms in other Florida areas. Hence, the volume
of sales in each county given in Figure 15 equals the total sales by all
Florida milk distributors of these products. The greatest volume of


 52/ Data were not obtained from such businesses because many of
these firms ship products from other states and frequently have their
headquarters outside of Florida.