-46-


 The package types and sizes in which the greatest volume of
product was sold varied considerably by product and also between markets
for a given product. Paper cartons accounted for 51 to 59 percent of
fluid milk sales in the Northeast, Tampa Bay.and Southeast markets.
Only 44 percent of whole milk sales in Central Florida was in paper
cartons. The highest use of paper cartons was in Northwest Florida with
84 percent of total fluid milk sales in this type of container. For
most other fluid milk products, paper cartons predominated.49/ From 75
to almost 100 percent of all skim milk, buttermilk, chocolate milk and
cream were purchased in paper packages by consumers.

 In all markets, more fluid whole milk was sold in half-gallon
containers than in any other size. Gallon jugs accounted for a smaller
volume of sales of fluid milk than half-pint containers. Even in the
Southeast Florida market where sales of gallon-size packages were
highest (9.30 percent), half-pints were more important in terms of total
volume of milk sold (10.36 percent). Quart size containers were the
most popular size in most markets for all fluid milk by-products,
except creams. These data are for a single time period only, hence
it was not possible to ascertain any trends in preference of Florida
consumers as to package type and size combinations.


9/Complete data are given in Appendix C.