-40-


TABLE 24.--Market Shares of Fluid Milk and By-Products Sales of Dairy
Firms, by Milk Marketing Area and Size of Firm, April and October 1959

 : Product
 Milk : : :
Marketing Skim Milk :
 Area :Fluid Milk : Products : Fluid Cream : Cottage Cheese
 Percent

 Small Firms
Northwest 10.5 9.5 8.9 4.5
Northeast 14.6 13.0 5.7 5.7
Central 8.2 5.5 3.3 0.9
Tampa Bay 7.1 4.7 4.8 1.1
Southeast 0.4 0.3

 Medium Firms

Northwest 89.5 90.5 91.1 95.5
Northeast 68.0 87.0 94.3 94.3
Central 37.7 38.5 47.2 34.6
Tampa Bay 26.1 20.8 21.6 9.7
Southeast 35.1 33.8 28.0 26.1

 Large Firms

Northwest ... .... **
Northeast 17.4 ......a a
Central 54.2 56.1 49.5 64.5
Tampa Bay 66.8 74.6 73.7 89.3
Southeast 64.5 65.9 72.1 73.9


Source: Records of individual firms.


 aNo data on by-products sales were available
firm in the Northeast milk marketing area.


from the one large


sales. Increasing population 44/ and decreasing plant numbers/ in all
markets should result in larger plants with greater market shares per
firm. Changes in the technology of processing and distributing milk
may also tend to increase plant sizes generally. The greater concentra-


44Above, Table 15, p. 28.
45/
- Above, Table 19, p. 33.