-22-


consumption. Southerners consumed chocolate drinks at a rate per
capital equaling the national average. However, with the exception
of the north Central region, there was little variation between -egions
in per c.pita-consumption rates of this product. Buttermilk con-
sumption per capital in the South was higher than the United States
average by two and one-half times and over ten times as much as the
region with the lowest per capital consumption.


TABLE 10.--Annual Per Capita Consumption of Fluid Milk Products,
 by Regions, 1955a


 Region :Fluid Whole : Dutter-: Skim :Chocolate:Fluid:Cottage
 : Milk milk Milk :Drinks :Cream:Cheese
 Pounds
South 256.9 47.3 3.6 3.6 2.1 2.6
Northeast 364.0 4.7 10.4 4.2 5.2 5.7
North Central 551.7 6.2 23.4 1.0 22.4 9.4
West 354.1 9.4 19.2 3.6 12.0 12.0

United States 335.9 19.8 9.9 3.6 6.8 6.8

South as percent
 of United States 76.5 2389 36.4 100.0 30.9 38.2


 Source: Calculated from Appendix A, Table 45.

 aIncludes products normally processed and distributed by fluid
 milk plants.


 Purcell estimated 1955 per capital consumption of fluid milk
 products in the Sout by states and place of residence--ur-an, rural
 non-farm and farm 3- (Table 11). His data indicated that no state
 in the South had a per capital consumption rate much greater than
 the regional average. These estimates agreed with the findings of
 the United States Department of Agriculture--that the Southern
 Region consumes far less than national average amounts of fluid
 milk products. By showing rates of consumption by urbanization


 31/J. C. Purcell, Op. cit.,p. 24, Table 6.