demand for fluid milk and fluid milk substitutes in the South. Purcell.7/, 18/ made an analysis of the demand for fluid milk and fluid milk substitutes and projected demand for these products in the South. Workers in Alabama,19/ South Carolina 20/ and Uorth Carolina 21/ published recent reports concerning the supplies of fluid milk and adjustments of dairy farmers to changing market conditions. Data in later sections of this report show that market conditions in Florida are different from those in other Southern states. This tends to limit the application to this state of much of the published material dealing with conditions in various other Southern states or with the region as a whole. l2/J. C. Purcell, Analysis of Demand for Fluid Milk and Fluid Milk Substitutes in the Urban South (Experiment, Georgia: Georgia Agricultural Experiment Stations Technical Bulletin U. S. 12, October 1957). 18/J. C. Purcell, Prospective Demand for Milk and Milk Products in the South (Experiment, Georgia: Georgia Agricultural Experiment Stations, SCS Bulletin 68, October 1959). 19/V. L. Harness and J. H. Blackstone, Alabama's Grade A Milk Supply (Auburn, Alabama: Alabama Agricultural Experiment Station, December 1959). 20/C. E. Woodall and H. L. Steele, Grade A Milk Production in South Carolina (Clemson, South Carolina: South Carolina Agricultural Experiment Station Bulletin 456, April 1958). /J. E. Faris and W. K'. McPherson, Adjustments in Milk Supply, Grade A Dairy Farms, Uorth Carolina Piedmont (Raleigh, North Carolina: North Carolina Agricultural Experiment Station, Technical Bulletin 136, January 1959).