et al.,12/, 13/, determinedd costs of producing milk in market areas regulated by the Florida Milk Commission. Cost data were obtained from randomly selected wholesale dairy farms producing milk in the Northeast Florida, Central Florida and Tampa Bay milk marketing areas. The studies enumerated contain valuable information regarding a few of the past and present dairy marketing problems in Florida. Hone, however, had as its objective the determination of current production-consumption balances, facilities and methods used in movement of fluid milk from farms to consumers, or projections of potential future demand for fluid milk products in the major milk marketing areas of the State. Studies with objectives similar to this one have been published recently in several other Southern states. Purcell and Corty15/ reported on a study of the position of dairying in the South. They.6/ also released a publication on the consumption and 12/R. E. L. Greene, John Warrington and D. L. Drooke, Summary of Costs and Returns for Wholesale Dairy Farms Northeast Florida, 1958. (Gainesville, Florida: Florida Agricultural Experiment Stations, Agricultural Economics Mimeo Report 60-5, October 1959). 13/R. E. L. Greene, John Warrington and D. L. Brooke, Summary of Costs and Returns for Wholesale Dairy Farms Central Florida, 1958 (ainesville, Florida: Florida Agricultural Experiment Stations, Agricultural Economics Mimeo Report 60-2, October 1959). 14/R. E. L. Greene, R. H. Walker and D. L. Brooke, Summary of Costs and Returns for Wholesale Dairy Farms Tampa Bay Milk Marketing Area, 1959 (Gainesville, Florida: Florida Agricultural Experiment Stations, Agricultural Economics Mimeo Report 61-5, November 1960). 15/F. L. Corty, The Position of Dairying in the South (Experiment, Georgia: Georgia Agricultural Experiment Stations, SCS Bulletin 46, September 1956). 16/F. L. Corty and J. C. Purcell, Consumption and Demand Fluid Milk and Fluid Milk Substitutes in the Urban South (Experiment, Georgia: Georgia Agricultural Experiment Stations, SCS Bulletin 53, October 1957).