TABLE OF CONTENTS--Continued


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POTENTIAL DEMAND FOR FLUID MILK IN FLORIDA MARKETS--1970.. 88

 Method Used in Projecting Fluid Milk Products
 Consumption in Florida in 1970................... 89
 Estimated Florida Population--1970................ 90
 Estimated Per Capita Consumption of Fluid Milk
 Products................................. ...... .. 91
 Estimates of Potential Demand for Fluid Milk
 in Florida Markets--1970...................... 94

SUMMARY AND CONCLUSIONS ................................. 96

 Conclusions... ..................... ...........*** 98

APPENDICES.... ........ ............................... 100

 Appendix A
 Production and Consumption of Milk and Milk
 Products.....*.. ..... ... ... ....... .... ..... .. 100
 Appendix B
 Size Characteristics of Fluid Milk Processing
 and Distributing Firms...................... 104
 Appendix C
 Sales of Fluid Milk Products by Package Type
 and Size............................... .......... ill