TABLE OF CONTENTS


 Page

INTRODUCTION................................... ..........

 Defining the Problem....... ...................... 1
 Objectives of Study.. ...... ...................... 2
 Method of Study .......... ..... ................... 3
 Review of Literature............................... 6

TRENDS IN MILK PRODUCTION, UTILIZATION AND CONSUMPTION.... 9

 Production and Utilization of Milk, United
 States and Southern Region, 1925-1960........... 9
 Per Capita Consumption of Fluid and Manufactured
 Milk Products, United States, 1925-1960.......... 16
 Per Capita Consumption of Fluid and Manufactured
 Milk Products, Southern Region, 1925-1960 with
 Regional Comparisons ............................. 19

CHARACTERISTICS OF MILK MARKETING AREAS IN FLORIDA........ 25

 Population......................................... 26

MILK MARKETING FACILITIES AND DISTRIBUTING METHODS........ 31

 Types of Firms ..................................... 31
 Number and Location of Firms..................... 32
 Size of Firms................ ................... 33
 Efficiency of Firms............................... 36
 Market Shares of Firms............................. 39
 Milk Distribution Methods......................... 41

MILK SUPPLY, MOVEMENT, UTILIZATION AND PRODUCTION
 CONSUMPTION BALANCE IN FLORIDA MARKETS.................. 47

 Production, Farm Distribution and Income to
 Farmers, 1925-1959. .............. ................. 47
 Location, Volume, and Movement of Supplies of Milk
 Sold by Producers, April and October 1959........ 48
 Fluid Milk Supplies Originating from Out-of-State
 Sources, April and October 1959.................. 59
 Total Fluid Milk Supply.......................... 61
 Prices Paid for Fluid Milk, April and October 1959. 61
 Location, Volume and Distribution of Milk Products
 Sold to Consumers, April and October 1959........ 65
 Fluid Milk Production-Consumption Balance in
 Florida Markets, April and October 1959.......... 83