season trucks hauled 44 percent of the total shipments. In the 1961-62
season, 56 percent of the total volume from Florida moved by truck.20

 Sales organization and methods of sale.--There are three major
classes of sellers involved in marketing sweet corn in Florida. They may
be identified as (1) individual growers whose sales are limited to all or
part of their own crop, (2) grower cooperatives which market for their
members, and (3) other sellers which include private agencies and brokers.
Data are not available on the proportion of sales by various classes of
sellers.

 In general, sales of sweet corn in Florida are made on an F.O.B.
shipping point basis. Selling by consignment, on a delivered or price
arrival basis may be used by some sales agencies in exceptional cases.

 Outlets.--Since there is no record of Florida sweet corn having been
utilized for canning or freezing in commercial quantities it must be assumed
that all of it is sold for fresh market consumption. Outlets, then, are
limited to chain organizations, wholesalers and others engaged in the
servicing of retail stores, restaurants, etc., handling fresh produce.

 Distribution.--Data on distribution of corn are available only for
some 37 cities reported by the Florida State Marketing Bureau.21 Those
cities received 72 percent of Florida's sweet corn shipments in 1960-61. The
data indicate that: (1) Shipments by rail are greater than shipments by
truck to the more distant markets of the Northeast and Midwest, (2) truck
shipments predominate to southern and western markets, (3) the larger cities
receive the largest supply of Florida corn, (4) Florida's market for corn,
as for most other vegetables, is in the eastern half of the United States.
Florida ships relatively little corn to destinations north of Texas that
are west of the Mississippi River, (5) Florida's shipments to these 37 markets
are about 30 percent of their total receipts of corn during the year.

 Prices of sweet corn.--Prices received for sweet corn by Florida
growers depend upon: (1) The season of the year in which the corn is sold,
(2) the size of the Florida crop, (3) volume of competing products, and (4)
the general price level.

 The normal pattern for Florida sweet corn prices is a sharp decline
from October to November, an increase to March, a decline through June and
a slight increase in July. Monthly average prices rise and fall inversely
with the volume shipped from Florida. For the five-year period 1957-58


 20Appendix Table 3.

 21E. F. Scarborough, Florida State Marketing Bureau, "Annual Agri-
cultural Statistical Summary, 1960-61," p. 118.