196.5 e~ae~ 74ne, Aeotoem~ed


 QUALITY


 or



MEDIOCRITY


 "Quality or Mediocrity" is the
is the theme for the 51st Annual
Convention of The Florida Associa-
tion of Architects as announced by
the Florida Central Chapter, AIA,
which is hosting the 1965 Conven-
tion. The site of the Convention is
Clearwater, Florida, at the beautiful
Jack Tar Hotel, which has the most
modern convention hall facilities on
the West Coast.
 The Convention Committee, in its
announcement of the theme, pro-
vided the following:
 1. The intent of the conference is
 to awaken State interest in its
 aesthetic condition and stimu-
 late community leaders to work
 with architects in improving it.
 2. Goal of the Conference: The
 overall theory is to place the
 architect in the community at
 large as a responsible, contribut-
 ing member, taking the leader-
 ship in the fight against ugliness,
 and to achieve the widest pos-
 sible publicity for this effort.
 3. Statement of Purpose: This con-
 ference was conceived for the
 purpose of inspiring community
 activity to fight our State's ugli-
 ness. We must engage in this
 struggle if we are to develop
 culturally as well as scientific-
 ally. We are fighting immensity,
 the corporate mind a total
 machine society, in defense of
 our democratic life.
 We are fighting the pressure
 for cheapness in the midst of
 our greatest period of prosperity.
 We have never been richer and
 poorer at the same time. More
 production and consumption
 seems to lead to lower stan-
 dards of workmanship instead
 of longer lasting and more beau-
APRIL, 1965


 tiful products and buildings.
 We believe that broad citi-
 zens' Committees on Aesthetic
 Responsibility must be estab-
 lished throughout the state to
 arouse public awareness of aes-
 thetics, to reeducate people to
 see, to bring pressure on every-
 one responsible for our visual
 environment to stop this dese-
 cration of our Country.
 Members of the Convention Com-
mittee are:
 Program-William Webber, Mark
G. Hampton, J. Arthur Wohlberg.


 Architectural-Robert C. Wielage,
Frank R. Prince.
 Student-Jack McCandless.
 Registration-Ira Bount Wagner.
 Public Relations-John R. Howey.
 Arrangements-James Y. Bruce.
 Hospitality-James R. Dry.
 Awards and Prizes-Eliot C. Flet-
cher.
 Entertainment-Sanford M. Gold-
man.
 Products Exhibit-Frank R. Mu-
dano.
 Ladies Program-Mr. and Mrs.
James Jennewein.


I I


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