G. ED LUNSFORD, JR., Secretary
FRANK D. WILLIAMS, Vice-Pres.


 ESTABLISHED 1910

F. GRAHAM WILLIAMS CO.
 INCORPORATED


 "Beautiful and Permanent Building Materials"


TRINITY 5-0043


FACE BRICK
HANDMADE BRICK
CERAMIC GLAZED BRICK
GRANITE
LIMESTONE
BRIAR HILL STONE
CRAB ORCHARD FLAGSTONE
CRAB ORCHARD RUBBLE STONE
"NOR-CARLA BLUESTONE"


1690 MONROE DRIVE, N. E.
 OFFICES AND YARD


STRUCTURAL CERAMIC
GLAZED TILE
SALT GLAZED TILE
GLAZED SOLAR SCREENS
UNGLAZED FACING TILE
ARCHITECTURAL TERRA COTTA
BUCKINGHAM AND VERMONT
SLATE FOR ROOFS AND FLOORS
PENNSYLVANIA WILLIAMSTONE


PRECAST LIGHTWEIGHT INSULATING ROOF AND WALL SLABS


We are prepared to give the fullest cooperation and the best
quality and service to the ARCHITECTS, CONTRACTORS and
OWNERS on any of the many Beautiful and Permanent Building
Materials we handle. Write, wire or telephone us COLLECT for
complete information, samples and prices.





 Represented in Florida by

 MACK E. PALMER
 P. 0. Box 5443


Jacksonville. Florida 32207


Telephone: 398-7255


JOHN F. HALLMAN, JR., Pres. & Treasurer
MARK. P. J. WILLIAMS, Vice-Pres.


ATLANTA

 GA.


President's Message . .
 (Continued from 2nd Cover)
 Another major factor in our chang-
ing living patterns is the dramatic
increase in what people can afford to
pay for shelter. In our affluent soci-
ety, a home now means more than
just shelter-it means all the amen-
ities that help make the good life.
And it means that all but the best
of today's nearly 60 million dwelling
units will need to be completely re-
habilitated or replaced with much
better housing.
 Finally, the increasing emphasis on
multi-family dwellings in our living
patterns stems from two other rea-
sons: the growing scarcity of land and
its spiralling price, and the provision
of mortgage insurance and other
forms of government subsidy for
multi-family dwellings.
 Is There a Way Out?
 What is to be done? Obviously
one of our greatest shortcomings in
the construction industry is failure
to communicate. We still have build-
ers complaining about architects and
architects complaining about builders,
without enough effort to work out
their mutual problems together. We
still have lenders insisting they are
just investors with no responsibility
for the industry into which they pour
billions of dollars. And we still have
regulatory agencies of government
maintaining that restrictive zoning
requirements and antiquated building
codes are intended to protect buyers,
when often they actually penalize the
public.
 In many ways our far-flung con-
struction industry is not really an
industry at all, because industry im-
plies coordinated effort. It is high
time we tried action by our full team
of professionals.
 The participants in a recent na-
tional round table considering the
problems of better living for Ameri-
can families concluded:
 "To develop new patterns of land
use, to put them on a firm economic
basis, to win official approval, to trans-
form raw land into building sites, to
design structures to take proper ad-
vantage of the sites, to get them fin-
anced and then built, to landscape, and
finally to get people to move in-all
this is far more than one man's job,
far greater than the scope of a single
profession. . We have a vast reser-
voir (of talent) to fall back on, and
all we have to do is to use it."
 THE FLORIDA ARCHITECT