We're telling your prospective clients:


 You scored a

 "BIRDIE" in BETTER LIVING tH

 when you moved to

 ---. FLORIDA!


~- -1 -4 '-1 -~ -_ --


...but LET'S FACE IT- FLORIDA HOMES DO NEED HEAT!


Ample, dependable, circulating heat in every room ...
every winter!
Architects know it. Builders know it. Home-buyers know
it. And today almost every new house in Florida includes
built-in home heating as original equipment.
Buying a new house? Check for central heating. And for
long-term satisfaction and economy, look for oil-fired
equipment. You can buy fuel oil for home heating only
without paying a premium price. It's so much cheaper,
safer, better! The nation's most popular home heating
fuel! Easier to get promptly whenever you need it!
Building? Specify central oil heating, by far the most
practical for Florida homes.


 *BUIDORA HOME-NT HEATINGTER, MI MI
BUILDORAMA, DUPONT PLAZA CENTER, MIAMI


THE FLORIDA ARCHITECT


 MR. ARCHITECT: WE CONGRATULATE
 YOU FOR SPECIFYING CENTRAL OIL
 HEATING IN YOUR HOUSES. YOUR
 CLIENTS WILL ENJOY MAXIMUM WIN-
 TER COMFORT AT MINIMUM FUEL
 COST. THEY'LL BE GRATEFUL TO YOU
,IN THE YEARS TO COME FOR REC-
 OMMENDING OIL-FIRED HOME HEAT-
 ING, BEST ALL 'ROUND FOR FLORIDA.
 VISIT US IN OUR NEW BUILDORAMA
 HEADQUARTERS IN MIAMI THIRD
 FLOOR.


am
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