Curtained with an acre of glass...this Chicago

 building is 100% reinforced concrete!



 WHEN AMERICA BUILDS FOR DURABILITY. IT BUILDS WITH CONCRETE





 It's one of Chicago's finest luxury apart-
 ment buildings, 21 stories overlooking
 Lake Michigan at 320 Oakdale. Beneath
 its attractive exterior, 12,000 cu. yds. of
 concrete form a frame and floor skeleton
 of outstanding strength.
 Architect Milton M. Schwartz of
 Chicago and structural engineers from
 Miller Engineering Co. chose reinforied-
 concrete for its rigidity and durabilffy--
 and passed along big bonuses in economy
 to their client, too.
 Concrete saved an estimated $200,000
 through reduced materials cost, easier con-
 struction scheduling. It made a simple job
 of the cantilevered overhangs. And be-
 cause floors are flat slabs, it saved a full
 story in total height.
 Concrete needs no special fireproofing.
 It can't rust or rot. No other material
 offers such low maintenance cost. More
 and more architects and engineers are
 specifying concrete frame and floor con-
 struction today. They're finding the same
 kind of economies for all structures, of
 .both conventional and modern design.













 Reinforcement being placed for large, canti-
 levered 2nd-floor slab, a construction so easily
 achieved in reinforced concrete.
 -/ -- N !


 FOR STRUCTURES...
 MODERN ? *i

 concrete PORTLAND CEMENT ASSOCIATION
 1612 East Colonial Drive, Orlando, Florida
 A national organization to improve and extend the uses of concrete
AUGUST, 1959 5-