PROFESSIONAL COLLEGES ADDED 77

 Instruction in Journalism proceeds upon the theory that
the press is a public utility and that the increasing apprecia-
tion of its functions as an educational agency creates a
demand for thorough preparation, ethically as well as educa-
tionally, for journalistic endeavor. The makers of modem
newspapers and periodicals require knowledge of comprehen-
sive and far-reaching character. They are compelled to deal
with almost every phase of modem life and civilization. Those
who would participate in journalistic activities as purveyors
of news, as creators of public opinion, or as owners or man-
agers of newspaper properties, must be trained-in English,
history, economics, business management, sociology, govern-
ment, and so on, as well as in the technique of journalistic
procedure. The purpose of university instruction in journal-
ism is to accomplish, if possible, these difficult objectives.
 Instruction in Social Administration is intended to prepare
students for social service. Social work is a vital part of
present-day community organization. Organized philanthropy
is a characteristic of the age. Charity dictated by the heart
rather than the head is passing into the discard. Social
administration is becoming a profession. The supervision of
community welfare requires executives thoroughly trained in
social technology, family relationships, public health, eugen-
ics, psychology, institutional management; in fact the very
foundations of modem society itself.
 In the organization of our new college, Dr. Murphree ren-
dered every co-operation. He was tremendously interested in
training young men for professional courses. The immediate
growth of the college brought him great satisfaction. He
assisted in enlisting the interest of leading business and profes-
sional men of state-wide and of nation-wide prominence, such
as Roger W. Babson. His aim was to bring to the campus of
Florida as many such successful men as possible, so that the
students might add to their training the inspiration to be
gained from first-hand contact with examples of business and
professional success.
 Dr. Murphree realized the importance of the Department
of Journalism in keeping the state informed as to the activities
and growth of the University, and with this in mind, he organ-