76 LIFE AND WORK OF DR. A. A. MURPHREE

gress was to address the meeting of the Florida Press Asso-
ciation, to which Gainesville and the University were hosts in
the early spring of 1925. Dean Williams gave President
Murphree a number of suggestions in regard to the importance
and place of journalism in a modem University curriculum.
 The new school was an integral part of the College of Arts
and Sciences. During that first year of school the enrollment
was 350, so large that the need for a director of the school who
would become dean upon its being expanded into a separate
college was imperative. No funds were available for such a
director. In this emergency the Board of Control authorized
a special tuition fee of $10 a year and this fee made it possible
to secure the services of Walter J. Matherly of the department
of commerce of the University of North Carolina, who began
his duties during the summer of 1926 as professor of econom-
ics and director of the school of Business Administration and
Journalism. By action of the Board of Control this school
was changed into a college in 1927 and the name changed to
the College of Commerce and Journalism, with Professor
Matherly as dean.
 The college now has three divisions or departments: Busi-
ness administration, social administration and journalism.
The act of the legislature of 1927 in opening the University to
women who are at least twenty-one years of age and of junior
rank in college and for studies and courses not offered in any
other institution in the state under the State Board of Control,
has made it possible for women to register in the College of
Commerce and Journalism. Several have registered during
the term 1927, with the encouragement of Dr. Murphree.
 Instruction in Business Administration is designed to
provide scientific analysis of the basic principles of business.
Its general purpose is to prepare students to become business
executives. Expressed more specifically, its aims are to pro-
vide familiarity with the fundamental elements of business
management; to develop facility in the use of quantitative in-
struments in the determination of business policies; and to
assure recognition of the larger relationships between business
leadership and social well-being or community interests.