the instructor to adopt teaching styles that are appropriate for a variety of students learning styles

and experiences. Students and teacher both understand the relationship that exists and are

presented with the information necessary for both to achieve success. The active learning

process provides the foundation for instructor / student interaction that is an essential element to

needs determination and the eventual transfer of knowledge. The exchange of knowledge then

becomes a mutually beneficial transaction. Introducing agribusiness selling concepts into the

classroom, by "teaching on purpose," a win-win-win transaction occurs; students benefit, faculty

benefits, and the agribusiness community and society benefit.