conducted, materials needed, and a specific strategy for creating a positive environment, or "spinning receptivity." A teaching situation requires no less advance preparation. The initial lesson plan should identify: who is expected to be taking the course (undergraduate or graduate students) information that might be beneficial to know (grade level, previous course experience in the subject area, related work experience, student expectations, is the class required or an elective) an initial outline of course content (preliminary syllabus) required materials (overhead projector, handouts, student surveys and data sheets) actions the instructor will take to create a positive learning environment Feelings are ever present in the classroom. Some feelings may be overtly expressed, some private, and others outside of awareness (Menges and Rando). Levels of student motivation vary, so it is important to build a sense of belonging or community immediately, before barriers between teacher and student are created (Povlacs, p. 8). Step Two: Creating a Positive Selling Environment (Opening) Creating a positive selling environment can be as complex as decorating an office or taking potential customers on a fishing trip, or as simple as telling a joke or commenting on the weather. The keys to spinning receptivity to your message are preparation, proper profiling of the customer (introvert, extrovert, passive, aggressive), a statement of purpose, and establishing an active relationship with the customer's best interests in mind (The Psychology of Sales