The innovation and quality aspects of this re-awakening then help to provide what many sales

professionals seek --- growth and a level of satisfaction that can only come from solving real

problems.

 People buy because they have needs which can be met, or perceived to be met, by the

products or solutions being sold. But the salesperson doesn't act alone in the transaction, selling

is interactual, meaning that it involves at least two people (Buzzotta, Lefton and Sherberg).

When the transaction yields mutually beneficial results, both parties have performed together,

equally. This relationship is then defined by a degree of trust, and the selling environment is

established to be safe, friendly and based upon two-way communication.

 Success in the new millennium classroom requires that educators also break free of

traditional pedagogical paradigms and recognize that they must capitalize on student's existing

needs (Davis, pp. 193-94). Educators must accept that a variety of learning styles exist and adapt

their teaching methods in order to facilitate the learning process. A positive classroom

environment is comfortable and non-threatening, a place where expectations are exchanged

between teacher and student (Davis). Part of the goal in moving young minds from a dualistic

intellect to a more relativistic stage, requires that the student accept that what is being taught has

value, not only educational value, but value worth entering into a transactional relationship. This

transaction occurs when the learner makes a rational decision to exchange dollars, time, and

energy for the knowledge and experience offered by the instructor. As in any relationship

between buyer and seller, the transaction requires that a level of receptivity be created so that

features, advantages and benefits of the transaction can be examined and evaluated.

 Creating a receptive environment, listening, needs analysis, motivation, problem solving,

 and partnership are all equally important ingredients to the sales transaction, whether the product

 be a tractor, ton of feed, or an educational concept (Schunk). Where Buzotta, Lefton and