Enhancing Buyer / Seller Relationships in the Classroom


 by


 Mark A. Wade






Abstract: Agribusiness selling techniques are adapted to the classroom. As in any relationship
between buyer and seller, the educational transaction between learner and teacher requires that a
level of receptivity be created so that FAB's of the transaction can be examined. A five-step
classroom sales plan is discussed and examples are provided. When you "sell on purpose," great
care is taken to create a receptive environment so that a mutually beneficial level of trust can be
established. By introducing these concepts into the classroom, in effect "teaching on purpose," a
win-win transaction occurs.


Key Words: agribusiness selling, transactional relationship, classroom environment, teaching
techniques, learning style, teaching on purpose