requirements. Cargill has the market access capability and research facilities to find a new ingredient alternative, test it for its nutritional value and have the result in the system in 48 hours. This allows the company to use byproducts from different industries and lower-cost commodities and test their viability for dairy rations. If the nutritional value and viability is there they can save thousands of dollars a year The other software is known as the Optimum Value Supplier Database. This database is constantly being updated within information on suppliers, such as quality, consistency, service, and price. The program than assigns a relative value to the product supplied by each supplier. Lest assume, for example, that Cargill was considering purchasing a product from two different suppliers and the preferred supplier is charging $5 dollars more than the other. If the database shows that the preferred supplier's relative value is $9, Cargill would gladly go with that supplier since it is worth $4 dollar more to them than what the supplier is charging. This is a very powerful tool. If not unique, it is more advanced than any other in the industry. If we take in mind the considerable value that the highly-trained consultants and the almost unlimited resources that Cargill provides to its customers and the cost saving technology utilized in ration formulation, in addition to the excellent management at the mills in the district, it is easy to see that there is great potential to greatly increase its market share and profits. Note: (The Stockton Mill, one of the three in the district has functioned for 836,000 hours without lost time thanks to the priority they give to safety) Weaknesses The weaknesses identified in Table 5 could be the possible reasons why, even tough the district has great strengths, it has had a difficult time obtaining new distribution 16