feed program works properly. The consulting fee is paid through the feed purchased from Cargill. The pricing is done as a package of added value and is difficult to compare with the competition.
Although different producers are in different situations and have different needs, all producers look for high-quality products with high nutritional value and expect timely delivery of their feed to the farm, as well as volume and early payment discounts. These requirements are met by most of the main competitors in the California market, so where does Cargill add value to the customer and differentiate itself from the competition?
Cargill's Value Proposition
* Decreasing shrink (feed loss) on farm by providing an already mixed feed,
therefore reducing the number of ingredients need to be stored and mixed on
farm.
" Custom ration and services
* Enhanced feed and better ration formulation with the expertise and technology of
Cargill Animal Nutrition.
* Technical resources from around the country at the disposition of the customer
" State-of-the-art equipment and know-how for milling feed
" Research on and access to alternative ingredients
S.W.O.T. Analysis of Carmill Animal Nutrition Division's Pacific Coast District
In order for a the Pacific Coast District to reformulate their business strategies and access their competitive position, it is essential to evaluate their internal strengths and weaknesses as well as the external opportunities and threats that are present in the
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