Table 3. Pacific Coast District Feed Sales for the Yr. 2000 Feed Type Tons Sold Difference in Tons Sold % From Change
Year Prior
Poultry 37,000 -1640 --------Calf 34,123 +4,011 +13%
Cow 146,272 -746 -1%
Total Dairy 186,935 +4301 +2%
Equine 10,004 -270 -3%
Total Sold 1 322,000 1-3522 1 _1%
Source: AND Pacific Coast District Marketing Meeting 7/12/00
Cargill currently markets all of its entire range of dairy feeds and products in the California market. A list of them and their characteristics are provided on Table 4. The variety of products allows them to satisfy a variety of customers and their different needs. There are producers who only purchase some nutritional supplements or mineral and vitamin packs, but purchase all the rest of the feed ingredients separately either from Cargill or from another provider to then mix the ration on their own. There are others that raise or buy (separately) some portion of their feed ingredients but buy 40-60% of their non-forage part of the ration from Cargill, that is already mixed and delivered a such (Blended feed). Other customers purchase complete feed, which has all that the animals require in the mixture and the producer must only add the forage part of the ration and mix it all together.