The model also was evaluated to determine the yield impacts that were sustainable if alternatives are developed with no change in preharvest costs. The results indicate that vegetable producers could sustain only 20 % of the currently estimated impacts on yield before causing significant changes in market share that deny a seamless transition. A seamless transition in strawberry production will require that these yield reductions be lowered to only 5 % for California and Florida in order for California producers to experience a seamless transition. The model was also used to determine how much growers could increase preharvest costs with no impact on yields in order to experience a seamless transition away from methyl bromide use. The results indicate that growers of vegetables could experience a preharvest cost increase of only 3.5 % before impacts on market share were larger than that allowable for a seamless transition. Preharvest costs could increase by only 5 % for strawberries (without any impact on yields) for producers in California to experience a seamless transition. These results indicate that the challenge is significant in attempting to mitigate the impact a ban on methyl bromide will have on U.S. growers of fresh vegetables and strawberries. New technologies that reduce yield impacts and control costs will be significant in mitigating these impacts. LIMITATIONS OF THE ANALYSIS The model used in this analysis included those crops that use methyl bromide in their current production systems and those crops that compete with those users. As such, the model does not account for those users who are potential entrants to the market as conditions of competitiveness change. This precaution is particularly true for strawberries. Mexico has been a shipper of fresh strawberries to U.S. markets and has not been able to keep pace with the advances in technology that have been experienced in California and Florida. If methyl bromide is banned with no better alternatives than are known today, there would be opportunities for Mexico to enter this market and become a major shipper of strawberries. This would increase the impact on California producers and also likely negatively affect strawberry production in Florida. Further study needs to be done on the Mexican strawberry industry to determine their competitiveness in fresh strawberries and their potential for taking significant market share in U.S. markets. A second precaution that must be noted in this analysis concerns the assumptions used to solve the model. The impact of a methyl bromide ban will be determined by the impacts that alternatives will have on costs, yields and market windows. The USDA workshops were an attempt to determine those alternatives that growers, researchers and environmental activists believe have potential for this industry. Further research needs to be conducted on alternatives to accurately determine impacts on cost and productivity (yield) and on the changes in market windows for crops that undergo significant changes in production practices. Changes in market windows in marketing these crops will significantly impact competitiveness and the allocation of production across regions. Again, more information needs to be generated to fully understand these impacts. NEED FOR FURTHER RESEARCH