and to evaluate potential targets for alternatives in order to minimize the impacts on producers. This was accomplished by developing a North American vegetable model that accounts for a large majority of the methyl bromide used for soil fumigation purposes for fresh vegetables and strawberries. This model is then used to estimate the impact of a methyl bromide ban on producers of fresh vegetables and strawberries who supply those products to North American markets. The impacts on U.S. consumers of those products is also estimated. NORTH AMERICAN VEGETABLE MODEL A model of the North American vegetable market was developed to estimate the impacts of a ban of methyl bromide on producers and consumers of fresh vegetables in North America. The model expands previous work by Spreen et al. (1995), converting that model from a winter model to a full year model (a mathematical presentation of the model is contained in Appendix A). The North American vegetable model can be characterized as a spatial equilibrium problem. The model is limited to those crops that use methyl bromide as a pre-plant fumigant and those crops that are competitive with crops that use methyl bromide. Crops that may be affected by a methyl bromide ban include tomatoes, peppers, eggplant, cucumbers, squash, watermelons and strawberries. Producing areas included in the model are Florida, Mexico, California, Texas, South Carolina, Virginia and Maryland combined, and Alabama and Tennessee combined. Florida was separated into four producing areas: Dade County, Palm Beach County, Southwest Florida (near Immokalee, Florida) and West Central Florida (Palmetto-Ruskin area). Mexico was included with two producing areas: the Mexican states of Sinaloa and Baja California. California was separated into two producing areas for strawberries: Southern California (including Orange, Ventura, San Diego and Los Angeles counties) and Northern California (the remaining California production). The U.S. vegetable model allocates production of these crops across regions based on their cost delivered to regional markets, productivity and the regional demand structure in the U.S. Inverse demand equations were employed in the model based upon work by Scott (1991) and used by Spreen et al. (1995). An inverse Rotterdam system of five equations of fresh vegetable demand in the U.S. was estimated for four selected markets: Los Angeles, Chicago, Atlanta and New York City. The system of equations was estimated for the crops included in the model with monthly wholesale prices and unloads data collected by the U.S. Department of Agriculture, Agricultural Marketing Service, Fruit and Vegetable Division, Market News Branch. Demand flexibilities are presented in Table 1. The intercepts of the demand equations were adjusted to reflect aggregate demand (as outlined by Spreen et al., 1995). The adjustments were accomplished by dividing the U.S. and Canada into four demand regions and allocating aggregate consumption across those regions. Preharvest and post harvest production costs were estimated for each production system and area included in the model. Florida uses several double cropping systems in which a primary crop is first produced, and then inputs from the primary crop are used to produce a second crop on the same unit of land. Cropping systems used in each producing area are listed in Table 2 with the per acre preharvest costs, per unit postharvest costs and yields per acre that have been estimated in producing these crops