and green peppers are strongly influenced by Mexican imports. Given that tariffs on these commodities represent a substantial marketing cost to Mexican producers, further analysis is planned to determine how the volume of imports would react to changes in tariff levels. Florida is important nationally for its beef cow herds but it is geographically isolated from the major cattle markets of the central United States. While Florida cow prices are strongly influenced by national conditions, beef imports appear to reduce Florida prices slightly more than the national average. In particular it was found that a 100 million pound increase in quarterly beef imports will lower Florida cow prices by about 65 cents per hundredweight. Finally, the impact of foreign export demands on Florida's agri- cultural producers will become more pronounced in years to come. Potential for future export market development is largely unknown due to the lack of information on the composition and ultimate destination of many of the state's agricultural exports. However, current trends strongly suggest that export developments may shape the future prosperity of Florida agriculture.