Table 6.--Florida agricultural exports: share of U.S. exports, fiscal 1970, 1974 and 1977. Product 1970 1974 1977 ------------ Percent --------- Fruits and preparations 20.1 20.0 22.1 Vegetables and preparations 5.9 6.1 9.3 Other products 0.5 0.4 0.7 Total exports 1.7 1.0 1.6 Exports can have important effects on prices for Florida vegetables. The analysis discussed earlier under "Import Competition" can also be used to evaluate those effects. Export of 10 million pounds of tomatoes would increase Florida prices by 26 cents per hundredweight, for example. SUMMARY AND CONCLUSIONS Tomatoes and green peppers are important Florida vegetable crops which face strong import competition. The growth and nature of import competition suggest depressed returns for Florida producers unless domestic demand keeps pace with expanding supplies. Imports comprise a substantial part of winter vegetable marketing and there is mounting concern that their share of the U.S. market will continue to expand. Prices received by Florida producers for these winter vegetables have eroded in comparison to rapid production and harvesting cost increases. An econometric model using quarterly data on Florida production and prices and other U.S. production as well as imports has been developed. Preliminary results suggest that Florida producer prices for tomatoes