By using quarterly observations for the years from 1970 through 1978 an econometric model was estimated. On average it was found that Florida cow prices were 3.06 percent less than the national prices used in the model, yet on a quarterly basis the national price was able to explain abcut 90 percent of the variation in Florida cow prices. It was determined that beef imports had a slightly stronger impact on Florida prices versus national beef cow prices. In particular a one-quarter increase of 100 million pounds of beef imports was estimated to reduce Florida cow prices by $0.65 per hundredweight. A sustained increase of imports by the same amount for a year was estimated to reduced Florida cow prices by $1.23 per hundredweight. These point to somewhat larger effects than reported by Freebairn and Rausser whose results suggested that 100 million pound increase in beef imports over an entire year would reduce national cow prices by only $0.47 per hundredweight. Export Markets Agricultural exports from Florida have grown substantially in the past 10 years. For example, total value of Florida agricultural products exported grew from $101 million in 1968 to $390 million by 1977 (Table 4). Exports were only 8 percent of total cash receipts from farm marketing in 1968, but were over 15 percent of farm sales by 1977. Citrus and citrus products, representing virtually all of the "fruits and preparations" class shown below, accounted for the largest share of Florida agricultural trade in recent years. Other products, particularly vegetables, have grown in relative importance, however (Table 5).