ASPECTS OF IMPORT COMPETITION AND EXPORT DEVELOPMENT FOR MAJOR
 FLORIDA COMMODITIES: SOME PRELIMINARY RESULTS


 J. Scott Shonkwiler and Kary Mathis

 INTRODUCTION


 It appears that the competitive position of Florida agriculture in

interregional and international markets will largely determine the

future prosperity of the state's agriculture industry. In the area of

international trade and marketing the Florida Agricultural Market Re-

search Center is directing its attention to two major areas: Import

competition and export market development. The first area requires

careful evaluation of the effects of competing imports on the state's

agriculture and economy. The second major area permits the identifi-

cation and analysis of opportunities for expanding commercial sales of

Florida agricultural products in foreign markets. Attention will be

directed toward summarizing Florida's position with respect to import

competition and export market development for the commodities of great-

est current concern. Commodities of particular interest are fresh

winter vegetables, limes and avocados, beef, and cut flowers.

 The present study presents some short-term research results for

certain fresh winter vegetables and beef. Cut flowers, limes and


 J. SCOTT SHONKWILER is assistant professor and KARY MATHIS is professor
 of food and resource economics, University of Florida.