The Florida Agricultural Market Research Center is a service of The Food and Resource Economics Department of the Institute of Food and Agricultural Sciences The purpose of this Center is to provide timely, applied research on current and emerging marketing problems affecting Florida's agricultural and marine industries. The Center seeks to provide research and information to production, marketing, and processing firms, groups and organizations concerned with improving and expanding markets for Florida agricultural and marine products. The Center is staffed by a basic group of economists trained in agriculture and marketing. In addition, cooperating personnel from other IFAS units provide a wide range of expertise which can be applied as determined by the requirements of individual pro- jects.