8A LAKE CITY REPORTER ADVERTISEMENT TUESDAY, FEBRUARY 7, 2012 WHY DO I HEAR... BUT NOT UNDERSTAND? Study by Cambridge University in England Reveals Key Answer Until recently, there was no practical way to identify dead regions of hearing cells in the ear. However, a new British developed procedure using standard test equipment now allows for identification of dead hearing cell regions. The study suggests that the presence or absence of dead regions may have serious implications in the fitting of hearing aids. This research reveals that amplifying dead cells is a mistake which will result in poorer speech understanding in noise. A new type of digitally programmable microcircuit is now being released from Audibel -the world's leader in nanoScience technology that can be programmed to bypass the dead cells. As a result, the patient's usable hearing cells receive amplification, thereby improving speech understanding in noise. We are able to achieve maximum speech understanding by frequency shaping this new hearing aid. The results have been phenomenal. These new products come in all shell sizes, including the smallest digital models. During its release, Audibel Hearing Center is offering this new frequency-shaping hearing instrument on a 30-day satisfaction trial. "Your satisfaction is absolutely, guaranteed" Tom Guillot of Audibel Hearing Center said. Call the Audibel Hearing Center nearest you for a no- obligation appointment. "I've Got Good News!" Tom Guillot, Owner and Board Certified Hearing Instrument Specialist Imagine a hearing aid -that automatically adapts to your surroundings and reflects your specific lifestyle. Imagine a hearing Hearing Computer Unnoticed in Ears FREE Demonstrations This Week aid that is so pleasant to wear that it gives a new meaning to the phrase "customer satisfaction." Well, imagine no more with this breakthrough technology from AUDIBEL, the world's largest hearing aid manufacturer. Now comes the first hearing aid ever developed to address your most important needs. Not only dbes it fit your individual hearing loss, it fits the way you live. If you hear, but are having trouble understanding conversation, you owe it to yourself to take advantage of the free demonstrations offered this week. Call Audibel Hearing Center today for a no-obligation appointment. Appointments are limited! Call today! "Bring in the talk-- screen down the noise" LOW PRICE GUARANTEE I. If you find a lower advertised price on an I identical hearing aid at any local retail competitor, we will beat their price by 10% when you buy from us. Just bring in the competitor's current ad, or we'll call to verify the item's price that you have found. Competitor's remanufactured, discounted, * and used hearing aids are excluded from ** this offer. 40% -1 OFFI Msrp on all Anthem Platinum hearing aids THIS WEEK ONLY