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                Lake City Reporter





BUSINESS


Sunday, December 20,2009


www.lakecityreporter.com


Section C


ON BUSINESS


  Jerry Osteryoung
  (850) 644-3372
  . ostery@comcast.net

  Marketing

  strategy

  for your

  business

    However beautiful the
  strategy, you should occa-
  sionally look at the results.
    - Winston Churchill
    We are assist-
              mg a new
     Business
              that sells
              dental
. treats designed to clean
  dogs' teeth and freshen
  their breath. My dogs
  really love these treats,
S as well. They love get-
  ting something that tastes
  good, and I love that their
  dental hygiene is being
  addressed.
    This firm is a small sup-
  plier of these dental treats,
  selling predominantly to
  the big box pet stores.
  However, their brand is
  typically located on the
  STRATEGY continued on 2C


By LEANNE TYO
Ityo@lakecityreporter.com
.       oger Whiddon
        has been
        named Builder
        of the Year by
    the Columbia
County Builders' Association:,
for his dedication and ser-
vice to both the organization
and the community.
  Whiddon said Builder of
the Year is voted on by the
members of the association
through an anonymous bal-
lot vote - and he said he
appreciates the recognition
of the members.
  "It's great to be recognized
by your peers," Whiddon
said. 'To me, thafs special.
It's very humbling to be
nominated and chosen."
  The award is a repre-
sentation of service, said
Whiddon.
  "Its not about how many
houses you build," he said.
"It's about dedication to
the organization and time
spent in the community.
Its not based on how well
you build a house."
  Whiddon also said ser-
vice to the community is
something he enjoys doing.
  "I have a helping nature
about me," he said. "I like
to help people. That's one
of my gifts. That's in my
personality to try to help


                                                               JASUN MAI TI nVAW WLItEKILj-  Cl .il, p) Flpo
Roger Whiddon, owner of Whiddon Construction Company Inc., poses in his homd-based office with a plaque for the 2009
Builder of the Year that was awarded to him by the Columbia County Builders Association on Tuesday, Dec. 8.


someone. This is a great
community and we're
fortunate to live here.
Therefore, we want to keep
it that way. We should give
back to the community in
which we live. If we're not
about helping each other,


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then what are we about?"
  Whiddon said he will
lead the organization as
it's president for 2010 and
the experience of winning
Builder of the Year will aid
him in his leadership.
  Whiddon'also said he
  has been a member of
  the Columbia County


Builders' Association since
2005, when he started his
own business, Whiddon
Construction Co., Inc.
  "I've always been interest-
ed in the building industry,"
Whiddon said. "Not only do
I enjoy it and its challenges,
but the satisfaction custom-
ers have with their new


home is what its all about"
  Winning the Builder of
the Year award is primarily
about helping others, said
Whiddon.
  'This is our livelihood. This
is what we get paid to do,"
he said, "and if we can help
someone at the same time,
its a win-win relationship."


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A humbling recognition

Award in hand, Whiddon set to lead builders association