www.JCFLORIDAN.com BUSImNESS Consur~w RP4or Copyrighted Material Syndicated Content Available from Commercial News Providers , 6909 Hwy. 90, Grand Ridge Malone IGA 6189 Hwy. 90, Cypress McCoy's Food Mart 4879 Marianna Plaza, Marianna Mobile Food Mart 3067 Main St., Cottondale Priceline Mart 3003 Carter's Mill Rd., Marianna Riverside Food Mart 5392 10th St., Malone Wal-Mart 8141 Hwy. 90, Sneads Wal-Mart 440 CnsituionLan -----------------'" " '1T-------'*" A3' JAC KSON COUNTY N'TY FLORIDAN 7953 Hwy. 90, Sneads 11 Morgan Ave., Chattahoochee 2255 Hwy. 71, Marianna 85-2631 jit i yf1 wpend w\, SATURDAY MORNING / AFTERNOON AUGUST 29,2009 6:00I 6:30 7:0017:30 8:00 8:30|9:00 9:30 10:0010:3011:0011:3012:0012:30 1:0011:30 2:00 2:30 3:0013:3014:0014:30 5:00 5:30 2 Cake l iHorseland Weekend Edition X The Early Show (N)(In Stereo) X Strawberry Care SEC Preview WTA Tennis: Pilot Pen - Final PGA Tour Golt The Barclays - Third Round. Jersey Cty, N.J. 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KODAK Pald Prog. 9SPEE MotoGP Racing AMA Pro Racing AMA Pro Racing AMA Pro Racing Pass Timoe Pas Time ass Time The Grid GT3 Challenge Formula 1 Debriel Inside GP Formula One Racing Paid Prog, Millions GP2 Series Smuart %.fowl S* sobo * - l e - - TV Grid Key: Numbers shown on the right correspond to "over-the-air" TV stations; Numbers to the left match the Comcast Cable lineup. a-'1 * Jackson County Floridan * Friday, August 28, 2009 - 3B Mind your business - Dr. Jerry Osteryoung How to Prepare for the Turn Around While the economy has riot been doing great, there is no question in my mind that signs are pointing towards positive economic growth. The Consumer Confidence Index and the stock market are beginning to show some positive signs. Additionally, the Fed is talking about raising interest rates and other country's economies are turning around. All of these factors indicate that we are starting to bottom out of this nasty recession. Like most things, the spoils go to the person or business that prepares for these changes, and we need to start preparing for the uptick in business that is right around the comer. Jim Moran's (founder of the Jim Moran Institute) favorite quote was, "The future belongs to those who prepare for it!" One of the things that each business needs to do is revisit its strategic plan. I do a lot of strategic planning for companies, and.I have yet to see a business preparing for recovery with a viable plan. These business owners have been occupied coping with this recession for the last 18 months; however now, each and every business should be planning for the turn-around. Bottom line, every business needs have a recovery plan incorporated into their strategic plan. A recov- ery plan is the necessary preparation for the increase, in demand and revenue that will accompany an economic turn- around. As part of this plan, there are two critical tasks that I think you need to start doing now: investing in technology and acquiring staff. You have to be able to service your clients very efficiently as we progress, and you must have the IT infrastructure in place before the economic activity really takes off. Now is the time to verify that you have a plan to acquire the technology needed to deal with this increased demand? While you may not be able to afford all of this now, you can put a plan in place to add these necessities, as quick- ly as possible once the funds start rolling in. From a technol- ogy perspective, you should ensure that your. server is capa- ble of handling the additional demand, that you have software for customer relationship management (CRM), and that you have enough computers to accommodate a much larger staff. To weather the recession, I have seen many businesses reduce their IT expenditures by cutting back on adequate backups and current versions of new software. Now is the time to think' about the areas that you have cut back and figure out how you are going to bring them up. to speed, if not right away, sometime in the near future., The second critical part of your recovery plan is the addi- , tion of staff, be it now or in the near future. Currently, poten- tial employees are readily available an are willing to work at very reasonable rates. If you wait to hire staff until you need them - a recipe for disaster - your customer service is going to suffer. Hiring later will also mean paying a much higher price for new staff members, not to mention that the quality is not going to be as good as it is now. With any staffing increase, training is a necessity. During the recession, you may have slowed training activities, but as you hire on new employees, you will need to ensure that these programs are put back in action. Now go out and make sure you have a recovery plan in place that incorporates additions to both technology and human resources. You can do this! 1