CELERY MARKETING STUDY
 RETAIL CHAINS


Firm:


i'. Quantity of celery bought per (week) (month) (year)

2. How do you normally buy: broker %, direct (packer) %,
 wholesaler %.

3. What proportion of produce sales does celery represent? %.

4. Source by month.


 State J F M A M J J A S O N D

 Fla.
 Calif.
 Others

5. What proporti-on of celery arrives: by rail _%?
 by truck %?


6. Which do you prefer?

 Why?


Truck


Rail


7. Crates -- Arrival Condition

 % Crates California Excellent Fair Poor % damage

 % Crates Florida Excellent Fair Poor % damage


Comments

Effect on Product Quality
Disposal
Other