Table 20.--Retailers and full-service wholesalers'
 ences for point-of-purchase materials,


dimensions prefer-
all market areas


 Dimensions
 Dimensions First Second
Vertical Horizontal Choice Choice

 Inches Number of Responses

 5 9 1
 5 7 2
 5 8 1
 5 11 1
 5 11 1
 5 14 1
 7 11 10 1
 11 14 9 3
 14 11 2
 22 28 1
 24 36 1
 >24a >36a 2

aTwo respondents wanted "window signs" but were unsure of the dimensions.