Table 19--Celery "tie-ins," products commonly promoted in conjunction
 with celery by retailers.


 Tie-In Items Retailers Reporting
 Use
 Number

"Waldorf Salad" 5
Apples 3
Walnuts 1

Salad Items (General) 5
Carrots 1
Potato Salad 1
Salad Dressings 4

Cheese (General) 2
Cheese Spreads 4
Cream Cheese 5

Peanut Butter 4

Marshmallows 1



 The consensus was that Florida is the,only celery-growing area that

regularly engages in promotional activities. Fourteen firms said that

California had no promotional activities, four were uncertain, and only

one thought that California had recently provided POP materials. Four

interviewees recalled a Waldorf salad promotion which featured celery,

walnuts, and Washington apples, but several could not recall the source

of the promotion. Additionally, several mentioned Kraft's salad dress-

ing promotion which emphasizes salad vegetables, including celery. In

contrast, about three-fourths of those interviewed were aware of Florida's

celery promotional activities, particularly the POP material, and most

comments were favorable.

 In addition to expressing a generally favorable attitude toward

POP material, several of the 19 retailers interviewed mentioned a variety