Table 11.--Study firms' evaluation of Florida and California celery leaf quantity (Continued)


 Description of Leaf Quantity Attitude
Market Area and
Firm Size Class Florida Calif. No Toward Florida Comments
 More More Difference Leaf Quantity


Detroit


Neutral
Neutral
Neutral

Positive


Neutral

Neutral


Positive
Neutral
Negative


Florida celery has a few more leaves
 but usually not significant.
Leaves desirable for appeal; Calif.
 celery often too long, has no
 leaves when cut.
Florida has come a long way in the
 past two-three years.


aRespondents include three full-service wholesalers


with considerable retail contact,


Large
Large
Large

Medium


Medium

Small


TOTALS


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