Table 11.--Study firms' evaluation of Florida and California celery leaf quantity

 Description of Leaf Quantity Attitude
Market Area and Florida Calif. No Toward Florida Comments
Firm Size Class More More Difference Leaf Quantity


Philadelphia


Quantity of leaves sometimes
not serious problem.
Consumer value is in stalk.
Housewives prefer leaves.


excessive;


Large

Large
Large
Large
Small

Small
Small


Continued on the following page.


Negative

Negative
Positive
Neutral
Neutral

Negative
Neutral


Boston


Leaves make celery attractive, but
poor handling causes problems.
Prefer fewer leaves, more stalk.



Disadvantage.
Leaves breakdown first; more leaves
mean less stalk, although leaves can
make product appealing.
Undesirable.
Prefer more shank, fewer leaves.


This year Florida celery was excellent,
but in past, had more leaves; prefer
more shank.


Large
Medium


Medium
Medium
Medium
Medium
Small


Small
Small


Negative
Negative


Negative
Negative
Neutral
Neutral
Negative


Neutral
Neutral