Virtually all celery bought naked is sleeved or banded in the retail
store. From 70 to 78 percent of celery stalks that were packaged were
sleeved, with 22 to 30 percent banded.

Celery is featured in retail stores frequently, usually as a "price
special." Thirteen of the nineteen retailers ran price specials on
celery once every two months or more often.

Celery is normally displayed in the salad section in produce departments
of all retail stores visited. Display methods vary considerably among
cities and among firms in the same city.

Tie-ins, products promoted jointly with celery, were used by two-thirds
of the firms contacted. Apples and walnuts for Waldorf salad, cheese
spreads and peanut butter were the most frequent tie-in items.

Some three-fourths of those interviewed were aware of promotional acti-
vities for Florida celery, and stated that Florida was the only celery-
growing area engaging in promotional efforts.

Firms interviewed showed a wide range of types and sizes of point-
of-purchase materials, but the trend is toward smaller materials, not
larger. The most popular dimensions were 7" x 11" and 11" x 14".