LIST OF TABLES (Continued)


Table Page

 14 Major retailers' proportionate purchases of celery,
 whole stalks versus hearts, by market area . .. 35

 15 Retailers' purchases of whole-stalk celery by market
 area and type of packaging ... . . .. 37

 16 Study firms' retail celery packaging preferences, by
 market area. . . . . . 42

 .17 Type of celery packaging used by retailers as a percent
 of total volume, by market area . . .. 43

 18 Frequency of celery price specials by major retailers,
 all market areas . . ......... 44

 19 Celery "tie-ins," products commonly promoted in conjunc-
 tion with celery by retailers . . . .. 48

 20 Retailers and full-service wholesalers' dimensions prefer-
 ence for point-of-purchase materials, all market areas 51